Research work
Research Activity
Research activity is one of the key areas of work of the Department of Design, Service and Tourism. The faculty members actively conduct scientific research, participate in international and national projects, publish the results of their studies in leading scientific journals, and involve students in research activities.
Research Projects of the Department
The department is implementing the following initiative research and development topic:
«Modern Trends in the Development of the Tourism Market of Kazakhstan»
Scientific supervisor — Doctor of Economic Sciences, Professor Kamenova M.Zh.
Within this research area, the faculty members of the department are implementing a number of relevant research projects:
– «Digitalization as a Factor in the Development of Ecobranding of Tourist Destinations in the Republic of Kazakhstan»Project leaders: Doctor of Economics, Professor Kamenova M.Zh., Atikeeva S.N., Karazhanova M.Kh., Salmenova S.K. Implementation period: 2025–2026
– «Digital Transformation of Tourism in Kazakhstan with the Integration of Artificial Intelligence and Ecobranding for Sustainable Industry Development» Project leaders: Dauletkhanova Zh.D., Karazhanova M.Kh., Ayupova S.D., Devadze A.A. Implementation period: 2026–2027
– International Grant Competition «Emerging Markets: Central Asian Studies» Project leader: Dauletkhanova Zh.D. Implementation period: 2025–2026
The results of research activities are actively integrated into the educational process and are used in the development of academic disciplines, teaching materials, and scientific publications.
Intellectual Property
The high scientific activity of the faculty members is confirmed by the presence of copyright certificates for intellectual property objects. In 2025, the teaching staff of the department received a number of copyright certificates for educational and scientific developments, including:
• «Financial Management and Accounting Features in Tourism and Hospitality»
• «Methodological Guidelines for Practical Classes in the Discipline ‘Hospitality Management’»
• «Gastronomic Tourism»
• «Collection of Tasks for Practical Classes in the Course ‘Management in Tourism’»
• «Excursion Design»
• «National Cuisines of the Peoples of the World»
• «Teaching Engineering Graphics Using the AutoCAD Program»
• «Costume Composition»
• «Decorative and Applied Arts»
• «Guide to Turkestan»
• «The State and Prospects of Kazakh Animation»
• screenplay of the short film «The Ideal Cosmonaut»
In total, the faculty members of the department have registered more than 25 copyright objects, which indicates a high level of scientific and methodological activity.
Scientific Publications
Faculty members actively publish research results in international scientific journals indexed in Scopus, as well as in journals recommended by the Committee for Quality Assurance in Science and Higher Education (CQASHE).
Publications in International Journals (Scopus)
Kamenova M.Zh.
Activating the Social Responsibility of Business Structures in the Context of Transition 4.0 as a Condition for Effective Economic Management Montenegrin Journal of Economics, 2025.
Galiakbarov E.E.
Conquering Heights, Challenging Norms: The Motives and Experiences of Elite Female Climbers in a Patriarchal Society Journal of Sustainable Tourism, 2025.
Baizakova A.S.
Going against the Herd: How to be a Vegan in a Patriarchal, Meat-Centric Society International Journal of Gastronomy and Food Science, 2025.
Musina Zh.A.
Commitment of Adolescents and Youth to Ethnic Identity in a Contemporary Intercultural Society Humanities and Social Sciences Letters, 2025.
Publications in CQASHE Journals
Faculty members publish research results in peer-reviewed scientific journals of Kazakhstan, including:
❖ Bulletin of the Kazakh University of Economics, Finance and International Trade
❖ Eurasian Journal of Education & Business Studies
❖ Bulletin of the International University of Tourism and Hospitality
❖ Bulletin of Atyrau University named after Khalel Dosmukhamedov
❖ Proceedings of the Issyk-Kul Forum of Accountants and Auditors of Eurasian Countries
The topics of publications cover issues of sustainable tourism development, gastronomic tourism, ecobranding, digitalization of the economy, and management of the tourism industry.
Scientific Publications of the Department
Within the framework of research activities, the faculty members of the department have published the following educational and scientific works:
✓ «Research Management»
✓ «Gastronomic Tourism»
✓ «History of Art»
✓ «Financial Management in Tourism and Hospitality»
✓ «Catering Organization»
✓ «History of Design, Science and Technology»
✓ «Mastering Drawing: A Complete Guide to Traditional Methods»
Methodological guidelines have also been prepared for the following disciplines:
✓ «Packaging Design»
✓ «Excursion Design»
✓ «Typography»
✓ «Fundamentals of Sustainable Development»
✓ «Management in Tourism»
Student Research Activities
The department pays significant attention to the development of students’ research potential. Students actively participate in student research activities (SRA), scientific conferences, and national academic competitions.
In the 2025–2026 academic year, students of the department participated in scientific events organized by leading universities of Kazakhstan:
Shakarim University (Semey) — participation of students of the «Design» educational program (letter of appreciation).
Kazakh Academy of Sport and Tourism (Almaty) — participation of students of the «Restaurant and Hotel Business» and «Tourism» educational programs.
L.N. Gumilyov Eurasian National University (Astana)
– 2nd degree diploma for master’s research competition
– 3rd degree diploma for student research competition.
In addition, students of the department successfully participated in:
XVII Republican Subject Olympiad in the «Design» educational program (Kazakh National Academy of Arts named after T. Zhurgenov);
XVII Republican Subject Olympiad in the «Tourism» educational program (International University of Tourism and Hospitality, Turkestan);
XVII Republican Subject Olympiad in «Restaurant and Hotel Business» (AlmaU, Almaty), where the student team won 2nd place.
