Marketing and Sales Department

Marketing and Sales Department



          The Department of Marketing and Sales aims to provide qualified services for the organization of the recruiting process and enrollment of applicants, as well as methodological marketing support of the educational and scientific processes at the University. 


The Marketing and Sales Department is guided in its activities by the following regulations:

- The Constitution of the Republic of Kazakhstan;

- The Law of the Republic of Kazakhstan "On Education";

- Resolutions of the Government of the Republic of Kazakhstan regulating the sphere of education;

- Normative legal acts of the Ministry of Education and Science of the Republic of Kazakhstan;

- The obligatory state standards of education of the Republic of Kazakhstan;

- Standard rules of the organization of university activities;

- TAU Charter;

- Orders and instructions of the university management;

- TAU's internal documents;

- Rules of the internal order of the University;

- The admission rules of students at the "Turan-Astana" University and others.

Department`s main functions


  • An analysis of the activities of competitors in the market of educational services;

  • Organization of interaction with organizations on the promotion of educational services;

  • Conducting sociological research and expert surveys on the organization and quality of educational activities of the university;

  • Collection and analysis of information about the quality of the educational process of the university in external sources (media, social networks);

  • Informing the University administration about the results of the research;

  • Organization of effective interaction with educational institutions of secondary and technical, and vocational education;

  • Organization of the career-oriented events for recruiting applicants;

  • Providing the university with presentation and advertising materials;

  • Participation in educational exhibitions and vocational guidance events;

  • Creating new channels of communication between the student community and the University administration;

  • Creating conditions for the students’ self-realization;

  • Organization of events as part of the implementation of the objectives of the department.


Head of Marketing and Sales Department

Saule Shintayeva Senbekovna 

8 (7172) 39-51-10  

Building number - Block "A", room number - 101A

Working hours - from 09:00 till 18:00

Department members

Learning programs

Контакт - центр